"The product should always speak for itself. We don’t want to market it as a charity line…. at the end of the day every brand should be socially responsible. That’s the long term vision."Cassandra Postema to Divia Harilela in the South China Morning Post.
Creating sustainable income opportunities is one thing.
One, very involved, time consuming thing.
When we started Dialog Worldbutik we wanted to do everything sustainable: fair trade labour, eco friendly and organic materials with recycling thrown in. We also wanted a polished product that would compete with the other handbags out there in department stores, not only for our own turnover and PR benefits, but to prove to the world that ethical fashion products don’t need to look like they are going to be the last ones picked for the team.
We hit a wall pretty smartish.
When, like in any sensible business, you need to balance price and market with production and efficiency and budget, then you quickly come to a crossroads. What choices are you going to make? We decided to focus on people. And when you focus on income opportunities in developing countries, recourcefulness and recycling go hand in hand. Dialog Worldbutik made as its signature a distinctive four fold trimming that was easily made with squares of scraps of cloth, that could be locally collected.
Voila…a whole new esthetic.
Visit www.futuresdesignlink.org to find out about design consulting services for social enterprises.
Awesome recycled coffee bag from Guatamela courtesy of world-traveller in fair-trade Giovanna of Shkaala
Great waste prevention for a sustainably fashionable business day
Bowie. Mock croc and recycled trimmings made by our various income generating projects. Now in stock. Wholesale enquiries: firstname.lastname@example.org
Or buy on ASOS.com
Awesome. Love the bold chunkiness. Great out and about with Nala .
Perfect match for any Dialog Worldbutik handbag….
Bali clutch in magenta brocade. Made at Dorcas Designs, Guangzhou. Employing disabled and refugee workers.
Louis Vuitton ad shot by Annie Leibovitz featuring Bono and Ali Hewson. It features a holdall with the embossed tagline “Every journey begins in Africa”, proceeds of which go to TechnoServe in Uganda to support the Conservation Cotton Initiative, which improves lives by promoting sustainable cotton harvesting practices. The campaign seals the new relationship between Edun and LV since LV bought a 49% share in the Edun brand when it was in financial difficulties back in 2009. Neat combo, since I have a crush on all things U2, sustainable enterprise and Africa…(cassandra)
The making of Louis Vuitton ad shot by Annie Leibovitz featuring Bono and Ali Hewson.